A trend that has been picking up momentum throughout the United States is the opening of pop-up stores. These pop-up stores range from startups originating from at home operations to big name retailers. These stores offer synergy between two businesses looking to optimize their resources to increase its bottom line.
There are now businesses catering to retailers interested in opening a temporary space. Businesses can find temporary spaces available around the United States without having to go door to door. However, it can be beneficial for those interested in opening a pop-up retail location to contact local stores that may be interested in paring up.
Benefits of Opening a Pop-Up Store
Overhead Costs. For startups that want to gain exposure while minimizing its overhead costs, they are able to take advantage of premium space at a fraction of the normal cost. Carol Tice reports in her Entrepreneur Magazine blog post “Why Now’s the Time to Open a Pop-Up Store” that a couple of Northeastern University undergrads successfully opened a pop-up store in Boston, The Concrete Jungle, while operations took place in their dorm room
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